Strong Business Card Design

The business card is the most powerful weapon in your arsenal. It leaves a remembrance of you and your business (good or bad) to those you have made contact with.

When having your cards designed, here is a tip I use consistently. Always use both sides. Use one side for just the logo and the other for your contact information. Normally people associate the side with the contact information on it as the 'front' of the card. I would like for you to reverse that thinking. The logo side is the most effective side for branding your name. Here's why: if you hand someone a card with the contact information up the fist thing they look for is a name (your logo gets neglected) and then have no reason to turn it over. They may not even realize it's two sided. If you hand them the card with the logo side up they are forced to see the logo which is immediately branded to their memory. In an effort to find your contact information, they must turn the card over. The key is to make your contact spend as much time with your card as possible. And by using this tip, you gain much more. Above you will see an example of my business card.

Another thing I want to stress is quality. I see a lot of glossy, four-color business cards out there that really don't do much for one's image. Sure, they're inexpensive but it's well worth a few extra dollars to have your cards professionally printed on quality paper. Many people feel that four-color is the way to go but I'm sure you would be amazed what a quality designer can do with just two. If you run the type of business where you give away tons of cards, it may be in your best interest to have two separate sets. One inexpensive set for mass mailings and one quality set used for networking and sales meetings. This would help cut the cost of doing large runs of the more expensive cards.