Tis the Season for Online Shopping

As we all know, the holidays are the biggest time of the year for retail shopping. Retailers, especially the big dogs, open up the marketing budgets for ad spending that, in most cases, pays off big time. This coming Friday, the day after Thanksgiving, is known as the biggest shopping day of the year. This day, referred to as Black Friday, is called that because it is always considered a day where the accounting books will be 'in the black' (as opposed to being in the red) which signifies a profit.

According to a new poll from Yahoo! Small Business, 83 percent of shoppers during the holidays plan on doing so online. The poll continues to show that 63 percent of those respondents plan to shop with small retailers who offer niche or specialty goods. In addition, three out of five respondents stated that it was very important to know that their favorite store had an online presence.

With over half of people polled saying that they plan on doing at least half of their gift shopping online this year, this means big business for small business this year!